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What is Search Engine Optimization?
Search Engine Optimization, also known as SEO, is the art and science of altering a website so that it does well in the organic, crawler-based listings of search engines.
Why Search Engine Optimization?
Search Engine Optimization is the process of increasing the amount of visitor to a website by ranking high in the SERP (Search Engine Results Page). Studies have proven that top placement in search engines, provides a more ROI (Return On Investment), among other forms of online marketing.
Benefits of Search Engine Optimization
Search engines generate nearly 90% of Internet traffic and are responsible for 55% of e-commerce transactions. Search Engine Promotion has shown to deliver the highest ROI, compared to any other type of marketing, both online and offline. Search engines bring motivated buyers to you and hence contribute to increased sales conversions.
Search Engine Optimization offers an affordable entry point for marketing your website and an effective way to promote your business online. SEO makes for a long-term solution, is your access to sustained free traffic and a source of building brand name and company reputation.
Types of Search Engine Optimization
Search Engine Optimization, in a nutshell, it the process to understand and leverage how search engines like Google, Yahoo! and MSN rank results for selected search terms and phrases.
Generally there are three types of search engine optimization one can perform on their site, which is as follow:
- On-Page Optimization / On-Page SEO
- Off-Page Optimization / Off-Page SEO
On-Page Optimization / On-Page SEO
On-Page Optimization factors are related directly to the content and structure of the website.
Search Engine spiders not only gathers information from your pages but also see your entire website as an individual entity in terms of potential relevancy to a user's search.
Studies shows that search engines analyze over 100 on-page factors when analyzing your website. Some of the major On-Page Search Engine Optimization Factors are as follow:
- Keywords in Title Tag
- Keywords in Heading Tags <h1>...<h6>
- Keywords in the Page Body
- Keywords in Links
- Keywords in Bold, Italic, Underline
- Use of Proper alt image tag
- HTML Validation
- Link Structure
- And more
Off-Page Optimization / Off-Page SEO
Unfortunately optimizing your WebPages is not enough; necessity for off-page optimization was born from the simple fact that trying to rank millions of similar pages based on the content of the pages alone is a very difficult concept as there are likely many pages which cover a topic well and will also be very similar in content.
Hi-Tech Export offers off-page optimization that looks beyond the on-page optimization and also known as link building. These can be reciprocal or non-reciprocal and contain important text that links your site and other sites together to improve link popularity and reputation.
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